|
Attention Internet Marketing Newbies...
If
you feel like success online has been just out of reach -
Reach Out and Grab This!
Saturday, March 4, 2006
Dear fellow Entrepreneur:
This isn't a sales letter.
Frankly I haven't had time to write one - I've been busy putting the
finishing touches on the new course I'm starting Monday, March
6, 2006 at 9pm Eastern.
Let me give you a little
background.
I had the privilege of
speaking at Stu McLaren's Idea Incubator last weekend where I presented
two programs:
- How to Turn your Website
into Gold
- Drain your Brain to
create information products
And I offered a continuing
education package to the audience. The program I offered consisted
of two parts:
The Drain Your Brain
package which helps you create your first information product -
in just 2-3 weeks!
The Sell Your Brain
Basics which teaches you how to market an existing site.
This is exactly the combination
that many people have told me they were seeking. You see, creating
an information product and selling it are two different halves
of the Infopreneur business. That's why you need to both Drain Your
Brain and Sell Your Brain.
The unique thing about
this program is that while you are creating your own information product,
you can also be learning to market it!
First, Drain Your Brain
offers you the detailed step-by-step instructions you need
to create an information product. In fact, you'll find instructional
videos and instruction sheets to create at least three different
types of products - all within a few weeks!
You already know you need
your own product! It lets you establish your reputation - and you
get to keep all the money! You'll be building your list and gaining
the recognition you deserve with your own product. That's why the
Drain Your Brain system is included in the continuing education package.
And once you have your
product ready to sell, you need the other half of the equation - the
ability to Sell Your Brain! Ideally, you'd like to do all of
the necessary marketing activities with your own site. But I don't
recommend that! Here's why.
I've had a lot of experience
in helping entrepreneurs create and market their own products - and
frankly you're too close to it! That's why I've designed this special
program. You'll learn to market your site quickly - get traffic flowing
to it, testing and tracking the tweaks you make to improve the conversion
rate - and frankly making money quickly.
Now if this sounds like
what you've been looking for, read on...
Why is
the Sell Your Brain program unique?
First, you'll be marketing
an existing product on an existing website. That's right, you'll choose
from approximately 100 products that I already own. You can choose
a product in your field of expertise - or something completely unrelated.
It doesn't matter.
You see, the principles
of marketing are the same - regardless of the site you're marketing.
And I've found that when you're learning marketing, you tend to be
too close to your own site. You let your emotions get in the way -
after all, your information and your product are precious to you!
It's very difficult to make the changes necessary to maximize sales
when your ego is involved.
I'll host the site
on one of my servers and I'll pay for the domain name. You
won't have to worry about any of the "techie" issues getting
in your way.
And that's not all! I'll
also give you a budget for working with my webmaster. You'll
be able to ask him to edit pages, create graphics and add new features
to the site. The idea is to take all of the worries out of your mind
- and to give you the experience of being a successful website owner.
Plus you'll have an
advertising budget with Google. So you will be able to gain the
needed experience with pay-per-click advertising to drive traffic
to "your" site.
In addition, you'll be
part of a group of fellow students - each with a different
site. We'll compare notes and look at one another's progress at each
meeting.
And you'll have a web-enhanced
support site with
- Instructional videos
of all of the procedures you'll be learning
- Rolodex of TechTamers'
tools and vendors
- Replays of each of the
calls
- Video capture movies
of the resources and site progress
And most importantly -
personal access to me and my staff! Having personal attention
for your questions, your decisions, your ideas - you can rarely
find that in Internet Marketing.
And did I mention that
you get to keep 100% of the money you make during the learning
process!!
How
is Sell Your Brain delivered?
We'll be meeting as
a group on Monday evenings at 9pm Eastern, 6pm Pacific. We'll
use a teleconference line, as well as a webinar system, in our seven
lessons.
Each week I'll provide
a lesson, complete with handouts and instructional videos to
support you during the week. You'll work between lessons to actually
do the marketing activities that we've covered. As you do, you'll
gain invaluable experience as you:
- calculate the profitability
of a product - before you invest time in creating it
- create autoresponder
sequences to increase sales and follow up with existing customers
- accept online payments
- and you will be making money as you go!
- create pay-per-click
advertising campaigns - and tweak them to profitability
- write and submit articles
to promote your product
- create and maintain
a blog
- write and submit press
releases to drive traffic to your site
- track the visibility
and profitability of your site using site statistics and other
measures of profitability
In short, you'll get hands-on
experience in marketing a real site with real results!
And when questions come
up - I'll be "on call" for you!
Why
is this delivery format important?
I could have offered a
3-day hands-on workshop that teaches you the same content.
Many marketers do.
But I know that that is
too much for you to absorb in one sitting. You would forget
90% of what you learned within a week or two. And I'm serious about
wanting you to learn these techniques and apply them to your business.
That's why the learning
is spread over 7 lessons, from March 6 to May 1. Yes, we'll have some
open weeks in there as you apply your marketing skills. You'll build
those marketing muscles!
We'll use a teleconference
line because everyone has access to a phone and it's a simple
technology. Plus, it allows for interaction among everyone in the
group. At the same time you'll have a handout to follow to
make your note-taking easier. And you'll have instructional videos
to reinforce each concept of the learning, both during and after the
course.
For some lessons we'll
use a webinar service, so that you can listen on your telephone while
you see my screen live. And throughout the course we'll have
replays of every lesson, so you can review what you've learned
- or catch up on a lesson you had to miss.
While this is a fast-paced
course and you will have to invest your time and effort, it provides
time for the learning to soak in. And naturally, when a question arises,
you can ask me or one of my staff - so that you can continue moving
forward!
So who
am I to offer this coaching program?
 My
name is Dr. Jeanette Cates - The Technology Tamer. I've been online
since 1996 and I've made my living online for the past 6 years. In
2001, I offered my first Online Success Coaching course. For
the past three years, I have taught a weekly Internet Marketing
Basics course for the Enlightened Millionaire Institute (headed
by Robert G. Allen and Mark Victor Hansen).
While I have created more
than 30 information products in the past two years, what I am
most proud of is what my students have gone on to achieve.
One after another they have created products, put up their website,
and forged a successful business online. It's a pleasure to be a part
of their success!
And that's why I'm offering
this course. You see, many of the "gurus" who have been
successful online don't offer personal coaching. In fact, many
of them won't even consent to an hour of consulting. It's very time-consuming
- and successful marketers can make more per hour marketing a site
than they can in consulting.
But I have a passion
for teaching - and for helping you succeed. That's why
this is one of the few personally conducted courses.
What
is the Drain Your Brain program?
In addition to the Sell
Your Brain Basics, you'll receive my latest "big box"
package - Drain Your Brain. A year in the making, it includes everything
you need to create your first information products!
There are three volumes
in the Drain Your Brain program.
Volume 1 includes Lessons
1-4, plus the 8 CDs that include the recordings of the lessons.
You'll meet the participants of the "live" course - and
hear their insights and stumbling blocks and learn from them. You'll
hear from the guest instructors who provided insiders' tips on creating
your products quickly and easily. And you'll have the workbooks and
instructions you need to duplicate their success!
Volume 2 is the Idea
Organization System. If you're oozing ideas faster than you can
implement them, then you need this system. You'll see how to quickly
and easily capture your ideas so you can continue to focus on the
current money-making opportunity. And you'll see how to maximize those
opportunities! On the accompanying CDs you'll get the same forms I
use in my everyday business - plus many of the tools I use to market
those ideas.
Volume 3 is Teleseminar
Basics - the same product I sell on its own site. In 60 minutes
it walks you through what you need to know to host your first teleseminar.
From the emails to send to the method I use to stay on schedule, you'll
have all the forms, resources and information you need to get started
quickly.
And speaking of quickly
- you'll get the 40-page Drain Your Brain Qickstart manual.
Designed to be used in the first week, you'll find it the fastest
way you've ever used to start creating your own product.
Plus there are numerous
bonuses! I could list them all here - but you know right now whether
or not this is the program for you. So I won't bother to put
any pressure on you - or tell you this is a limited offer.
 The
fact is - I only have
space for 3 2 one
more student in this course. (yes, someone signed up within
10 minutes of getting the email!) The webinar system we'll be
using is limited - and we're "that close" to the limit.
If this is what you've
been looking for sign up now! You can see
all the details on the next page. Don't wait - or the seats may be
full.
I'll listen for you on
Monday!
Jeanette S. Cates, PhD
Online Success Expert
P.S. Have a question? Want
to clarify something? Check our FAQs.
|